Group Think
Hidden Brain

Group Think

Mar 23, 2026 · 1h 27m

About this episode

<p>How do the groups you identify with shape your sense of self? Do they influence the beer you buy? The way you vote? In this favorite episode from 2021, psychologist <a href="https://as.nyu.edu/content/nyu-as/as/faculty/jay-van-bavel.html" rel="noopener noreferrer">Jay Van Bavel</a> explains how our group loyalties affect us more than we realize, and can even shape our basic senses of sight, taste and smell. Then, look out! There's a g-g-g-ghost! Psychologist <a href="https://scholar.google.com/citations?user=KW0qAtQAAAAJ&hl=en" rel="noopener noreferrer">Coltan Scrivner</a> answers listener questions about the surprising benefits of scary entertainment.</p> <p><i>We're excited to share that Hidden Brain is </i><a href="https://www.youtube.com/@hiddenbrain" rel="noopener noreferrer"><i>coming to YouTube</i></a><i>! Check out our trailer and subscribe so you don't miss our first three episodes, coming April 10. </i></p> <p><i>Episode illustration by Eva Wahyuni for </i><a href="https://unsplash.com/illustrations/a-group-of-people-standing-next-to-each-other-_tc1K9V95og" rel="noopener noreferrer"><i>Unsplash+</i></a><i>. </i></p><br/> <p>Hosted by Simplecast, an AdsWizz company. See <a href="https://pcm.adswizz.com">pcm.adswizz.com</a> for information about our collection and use of personal data for advertising.</p>