All You Need Is Nudge (Update)
Freakonomics Radio

All You Need Is Nudge (Update)

Feb 18, 2026 · 57 min

About this episode

<p>When Richard Thaler first published <i>Nudge</i>, the world was just starting to believe in his brand of behavioral economics. In this 2021 episode, we ask: How has nudge theory held up in the face of a global financial meltdown, a pandemic, and other existential crises?</p><p> </p><ul><li><strong>SOURCES:</strong><ul><li><a href="https://faculty.chicagobooth.edu/richard-thaler">Richard Thaler</a>, professor of economics at the University of Chicago.</li></ul></li></ul><p> </p><ul><li><strong>RESOURCES:</strong><ul><li><a href="https://www.amazon.com/gp/product/B0946MV5SV/ref=as_li_qf_asin_il_tl?ie=UTF8&tag=freakonomic08-20&creative=9325&linkCode=as2&creativeASIN=B0946MV5SV&linkId=2fc228c2af0ecc8be2797668878cef6d"><i>Nudge: The Final Edition</i></a>, by Richard Thaler and Cass Sunstein (2021).</li><li><a href="https://www.amazon.com/gp/product/B08PYB9XN4/ref=as_li_qf_asin_il_tl?ie=UTF8&tag=freakonomic08-20&creative=9325&linkCode=as2&creativeASIN=B08PYB9XN4&linkId=ee91cd0eb631110ccf2c8e6201d320b6"><i>Sludge: What Stops Us from Getting Things Done and What to Do About It</i></a><i>, </i>by Cass Sunstein (2021).</li><li>"<a href="https://bigthink.com/politics-current-affairs/sludge-americans-paperwork-cass-sunstein">Sludge: Americans Spend 11.4 Billion Hours Filling Out Federal Paperwork</a>," by Cass Sunstein (<i>Big Think,</i> 2021).</li><li>"<a href="https://www.government.se/government-policy/taxes-and-tariffs/swedens-carbon-tax/">Carbon Taxation in Sweden</a>," by Government Offices of Sweden Ministry of Finance (2021).</li><li>"<a href="https://www.foreignaffairs.com/articles/united-states/2020-04-10/climate-club">The Climate Club: How to Fix a Failing Global Effort</a>," by William Nordhaus (Foreign Affairs, 2020).</li><li>"<a href="https://blogs.bmj.com/medical-ethics/2017/09/25/organ-donation-presumed-consent-and-focusing-on-what-matters/">Organ Donation: Presumed Consent and Focusing on What Matters</a>," by Rebecca Brown (<i>The Journal of Medical Ethics Blog</i>, 2017).</li></ul></li></ul><p> </p><ul><li><strong>EXTRAS:</strong><ul><li>"<a href="https://freakonomics.com/podcast-tag/sludge/">Sludge</a>," series by <i>Freakonomics Radio </i>(2025).</li><li><a href="https://freakonomics.com/podcast/thaler-rebroadcast/">“People Aren’t Dumb. The World Is Hard. (Ep. 340 Rebroadcast)</a>,” by <i>Freakonomics Radio</i> (2018).</li></ul></li></ul><br/> <p>Hosted by Simplecast, an AdsWizz company. See <a href="https://pcm.adswizz.com">pcm.adswizz.com</a> for information about our collection and use of personal data for advertising.</p>