675. Has the New York Times Become a Games Company?
Freakonomics Radio

675. Has the New York Times Become a Games Company?

May 15, 2026 · 57 min

About this episode

<p>Not exactly. But their runaway success with games like Wordle says something bigger about the way we live now. (Part one of a series, “<a href="https://freakonomics.com/we-are-all-gamers-now/" rel="noopener noreferrer">We Are All Gamers Now</a>.”)<br>  </p> <ul> <li><strong>SOURCES:</strong> <ul> <li><a href="https://www.nytco.com/person/alex-hardiman/" rel="noopener noreferrer">Alex Hardiman</a>, chief product officer at The New York Times.</li> <li><a href="https://www.linkedin.com/in/jk00011/" rel="noopener noreferrer">Jonathan Knight</a>, S.V.P. and general manager for New York Times Games.</li> <li><a href="https://gamecenter.nyu.edu/faculty/eric-zimmerman/" rel="noopener noreferrer">Eric Zimmerman</a>, game designer, professor of game design at the N.Y.U. Game Center.</li> </ul></li> </ul> <p> </p> <ul> <li><strong>RESOURCES:</strong> <ul> <li>"<a href="https://www.nytimes.com/2022/01/03/technology/wordle-word-game-creator.html" rel="noopener noreferrer">Wordle Is a Love Story</a>," by Daniel Victor <i>(New York Times,</i> 2022).</li> <li><a href="https://www.amazon.com/Rules-We-Break-Lessons-Thinking/dp/1648960677" rel="noopener noreferrer"><i>The Rules We Break: Lessons in Play, Thinking, and Design</i></a><i>, </i>by Eric Zimmerman (2022).</li> <li><a href="https://www.amazon.com/Thinking-Inside-Box-Adventures-Crosswords/dp/0525522085" rel="noopener noreferrer"><i>Thinking Inside the Box: Adventures with Crosswords and the Puzzling People Who Can't Live Without Them</i></a><i>, </i>by Adrienne Raphel (2020).</li> <li><a href="https://www.amazon.com/Grasshopper-Games-Life-Utopia/dp/155111772X" rel="noopener noreferrer"><i>The Grasshopper: Games, Life and Utopia</i></a><i>, </i>by Bernard Suits (2005).</li> <li><a href="https://www.amazon.com/Rules-Play-Design-Fundamentals-Press/dp/0262240459" rel="noopener noreferrer"><i>Rules of Play: Game Design Fundamentals</i></a><i>, </i>by Katie Salen Tekinbas and Eric Zimmerman (2003).</li> </ul></li> </ul><br/> <p>Hosted by Simplecast, an AdsWizz company. See <a href="https://pcm.adswizz.com">pcm.adswizz.com</a> for information about our collection and use of personal data for advertising.</p>