Does Video-Game Marketing Really Work? [Mailbag]

About this episode

<p>Jason, Maddy, and Kirk open up the mailbag for some questions about video-game marketing, female protagonists, what's going on at Studio ZA/UM, and much more.</p> <p><strong>One More Thing:</strong></p> <p><strong>Kirk:</strong> Mixtape</p> <p><strong>Maddy:</strong> Knotwords</p> <p><strong>Jason: </strong>Planet Money</p> <p><strong>LINKS:</strong></p> <p>Kirk’s <a href="https://www.kirksnotes.com/p/panic-at-the-mixtape" rel="noopener noreferrer">essay about Mixtape</a>, and the <a href="https://youtu.be/H-7uoiRWyxs?si=4FGNepftfLQYQucK" rel="noopener noreferrer">YouTube video version</a></p> <p><a href="https://www.mothership.blog/irene-kohs-angel-arcade-is-about-the-fighting-game-community-emphasis-on-community/" rel="noopener noreferrer">https://www.mothership.blog/irene-kohs-angel-arcade-is-about-the-fighting-game-community-emphasis-on-community/</a></p> <p>Garbage Day’s <a href="https://www.garbageday.email/p/everything-s-probably-fake-now" rel="noopener noreferrer">most recent article</a> on modern marketing firms, social astroturfing, Geese, and that whole mess</p> <p>Marketing </p> <p><a href="https://howtomarketagame.com/2025/04/28/how-an-itch-io-game-became-a-million-dollar-hit-the-roottrees-are-dead" rel="noopener noreferrer">The Roottrees Are Dead</a></p> <p><p>Help support this show and unlock bonus content! Become a member at <a href="https://maximumfun.org/jointripleclick" target="_blank"><strong>https://maximumfun.org/jointripleclick</strong></a></p><p><strong>🚀 SUPPORT TRIPLE CLICK:</strong><br><a href="https://maximumfun.org/jointripleclick">Join Maximum Fun</a> | <a href="https://maxfunstore.com/search?q=triple+click&options%5Bprefix%5D=last">Buy TC Merch</a></p><p>💬 JOIN <a href=" http://discord.gg/tripleclickpod">THE TRIPLE CLICK DISCORD</a></p><p>🎮 Triple Click <a href="https://maximumfun.org/triple-click-ethics-policy/">Ethics Policy</a></p><p><strong>📱 SOCIALS | @tripleclickpod</strong><br><a href="https://www.instagram.com/tripleclickpod/">Instagram</a> | <a href="https://www.youtube.com/@tripleclickpod">YouTube</a> | <a href="https://www.tiktok.com/@tripleclickpod">TikTok</a> | <a href="https://www.twitch.tv/tripleclickpod">Twitch</a></p></p>